Listen up: If You Want to Know How to Generate Tons of Traffic and Sales, Buckle up and Pay Attention!
If you want to generate highly qualified leads, growing audience and build a successful online business then you need a content marketing strategy
Old Way vs New Way…
Here's a very important observation: marketing and selling online has evolved a lot in the last 10 years. Around 2008-2010 making money online was a lot simpler, you simply had to follow this process:
1. Write compelling ads
2. Drive paid traffic to your capture page (or landing page)
3. Allow your sales funnel to educate, promote and sell
4. Close the sale through online video or over the phone
However now it's 2018, social media has changed the game entirely. Almost every successful business users content (videos, Facebook posts, blog posts) to do the following before bringing the customer into the sales funnel
➤ Build brand awareness
➤ Educate the consumer
➤ Promote their USP unique selling point
➤ Offer teasers including free training
The old way of marketing and selling online still works, however it's much more expensive because today's consumer typically always uses the Internet (specifically social media) to research their options before purchasing a product or joining a business opportunity
In fact marketers who shy away from creating content and just use paid traffic into sales funnel, quite often cannot get a positive ROI from their ad spend.
I have personally witnessed hundreds of newbie entrepreneurs literally spend themselves out of the game within months because all they wanted to do was drive paid traffic into a sales funnel!
Also, consider the length that users are going to ignore and block tradition web advertising. The statistics on ad blockers are rather sobering. Over 11% of the global internet population is blocking ads on the web, and that number is growing rapidly.
Paid traffic should be an important part of your marketing strategy. I cover this in the next step, however you should use it in synergy with your content marketing strategy
Content Is the Backbone of Your Online Business...
It's the fastest and most powerful way to build authority and create engagement with your audience
The More Content You Post, The More Likely You Are To Get Found by Your Best Prospects!
Please be aware though - MORE is not always BETTER - The content you put out there must be valuable, it MUST be congruent, and it MUST be useful to your target market!
There are many ways to build your content marketing strategy, including articles, blog posts however the fastest and easiest way to generate a lot of highly qualified leads is using Facebook
In This Section, You're about to Get My 7 Figure Facebook Marketing Strategy Handed Right to You...
One that you can start running with today and get tons of leads very quickly
By the time you finish this section, you will understand exactly why video marketing is the king of content for any online strategy, especially if you're in the network marketing or affiliate marketing industry
Will dive deep into a simple formula that anyone can use to create winning videos that your avatar will want to pay attention to and most importantly take action on
Here Is What We're Going to Cover...
➤ Why you must have a video marketing strategy
➤ The benefits and power of Facebook video marketing
➤ Getting past the fear of creating videos
➤ How to create videos like a 7 figure expert
➤ My 4 Step Video creation formula
➤ Video topics and what to talk about
➤ Facebook live video tips and strategies
➤ Action steps to get started TODAY
How Video Marketing Took Me from "Broke To Beachfront" In Just 6 Months...
Back in 2008 when I started my online business, I was in a terrible situation. I was 35 years old, in $70,000 of debt and living with my mom. I borrowed $2,000 to get started with a top tier business opportunity, yet I had no money for advertising
Fortunately, YouTube was the newest and hottest social media platform. Facebook had launched the previous year, however it was limited to text and image only posts at the time
I scratched around to get some free training and developed a video marketing strategy that literally saved my life and launched me into making $352,000 online in my very first year
This Was My 60 Day Plan...
1. Read/study personal development to get ideas for content
2. Produce a video every single day
3. Upload the video to YouTube and spread it across different social networks
4. Engage with my audience
5. Sell to that audience
I remember creating no less than 52 videos in that 60 day period (I skipped a few days!)
I went from Zero to 1600 subscribers on my channel
I made exactly $10,615 in commissions in my first 30 days!
I reinvested that into paid advertising and the rest is history...
What I Learned and Why It's so Powerful...
Video marketing is the ultimate form of attraction marketing. It’s the closest thing to being face-to-face with your prospect as you can get. In fact it's better than being face-to-face or trying to sell over the phone…
1. You've already done the work. It creates ultimate time leverage
2. It conveys authority and expertise (when you get right)
3. It builds a relationship with your prospects
People want to know who they are about to get into business with, who they are about to buy from, and who they are choosing as the leader/coach/mentor that will help them achieve their goals
Why You Must Have a Video Marketing Strategy in 2018...
These Starts Are Staggering...
❍ Video is projected to pull in more than 80% of all web traffic by 2019
❍ adding video to emails can boost click through rates by 200-300%
❍ 90% of customers report that videos help them make purchasing decisions
❍ Mobile video consumption grows by 100% every year
❍ embedding videos in landing pages can increase conversion rates by 90%
❍ Videos get 400% more engagement on Facebook than text alone
Sources: Facebook (www.facebook.com), YouTube (www.youtube.com), Forbes (www.forbes.com), Inc (www.inc.com)
Building "Know, Like, Trust and RESPECT with Video...
We've all heard of "know like and trust"... Right?
The 4th component to this age old sales formula is RESPECT (meaning they see you as a leader/expert)
It's not enough that your prospects know you, like you trust you… They must also respect you as and authority, expert or a leader
Human psychology: Especially on the Internet, where people have their guards up and may be sceptical, often on the lookout for the "scammer" ready to use clever marketing tactics, then take your money and run.
Video is the perfect way to overcome this barrier!... It builds ALOT of trust
Plus It Positions You As the Expert = Winning Formula!
Video is The Fastest and Easiest Way to Build Trust...
Before someone trusts you, they must…
1. Get a sense of who you are
2. Have a good feeling about what you stand for and your personal philosophy
3. Feel that you have they best interests at heart
Video really helps your prospect feel as though they've gotten to know you and communicates the value that you bring into their lives. From this they begin to like you!
Especially if your videos are giving a solution to a specific problem that they having in their lives right now. Do you agree that we 10 to like the people who help us get through our challenges and problems?
70% of Online Marketers Report That Video Marketing Gets Higher Conversions Than EVERY Other Method!
Let's sum it up. If you're not using video marketing to drive your business, then you are at a major disadvantage. You're letting those who are using video marketing dominate your marketplace!
If you're watching other people have success online and you are wondering why you're still struggling then it's because you are not leveraging video marketing and you need to fix this problem immediately