Understand This Fundamental Law...
In network marketing (or any business that requires you building a team), nobody cares about...
❌ Your opportunity (not at first)
❌ Your products
❌ Your compensation plan
❌ How much commission they can earn from sales
❌ How great your system is
When it comes to personal branding, there is one key concept you must understand. People do not join a business, they join YOU.
To a certain degree, it’s not as important to them what your product or opportunity is. What is important to them is whether you can actually guide them to achieve the success they desire.
When Someone Visits Your Facebook Page, They Will Be Thinking Things like...
❍ “Who are you?”
❍ "Why should I even care about you?”
❍ “What value can you bring me?”
You Need to Be Able to Answer Those 3 Questions!
The more you can provide that value, and get yourself in front of them, the more your audience will become familiar and trusting of your brand.
There are literally millions of people out there doing what you’re doing. That’s why it’s critical to start branding YOU!
If you're surprised that we're focusing on YOU right now, instead of your prospect's “avatar”, then this might be where you've been going wrong all along.
It can be confusing. When it comes to sales and recruiting, we constantly hear how we need to put all of the focus on the prospect's wants, needs, and desires… and take ourselves out of the equation.
And that's true when it comes time to close a sale, or recruit someone into your business. However when it comes to attracting people to you on social media, things are a bit different.
YOU matter, and in a big way!
Knowing who YOU are and what you stand for determines WHO you're going to attract...
All these things you extract from the list above about yourself… is YOUR BRAND!
Your brand isn't just about your business. It's not just about how many people you've recruited, sales you've made,views your videos get, or even how much money you've made. That stuff is only a piece of the equation. (Maybe the smallest piece believe it or not.)
Other things like your interests, the things that motivate you, whether or not you're a parent, what causes you stand for, your favorite sport and team… all give you more chances to connect and attract people to you.
Because the people you'll attract are people who are like you!
It's just like the real world. Who do you interact with people on a day to day basis? If you think about it you'll realise that it's the people who you share things in common with.
So unlike what you've probably heard a million times, you don't need to know your “avatar's” name and blood type on social media.
You just need to know who YOU are, share that as much as possible, and your avatar will gravitate toward you because of shared interests. (Which delivers a huge bonus of getting to work with the people that you like!)