One of the most important lessons you can take away from this blueprint is understanding what you're actually selling to your customers
And one of the biggest mistakes that I still see 90% of marketers still making to this day is that they are trying to sell solutions and benefits of their product or opportunity, without having a f**king clue what their customers problems actually are
Read this statement twice and think about it carefully...
"Nobody who bought a drill actually wanted a drill. They wanted a hole. therefore, if you want to sell drills, you should advertise information about making holes - NOT information about drills!" - Perry Marshall
People don't buy your products (or business opportunity) because they want your products...
They purchase your products because they want the end results they will provide!
They purchase your products for one single reason: To help them solve a problem
How can you help them solve their problems if you don't know EXACTLY what those problems are?
This Is Why It's Absolutely Vital To Fully Understand Your Customer Avatar
Now that we know what kind of personality traits we are looking for, next we need to start understanding what a typical profile of our ideal customer or business partner looks like...
❍ What do they do for a living?
❍ where are they at in their lives?
❍ What problems are they facing that you can help them solve?
You will be going deeper into these questions in the action steps at the bottom, however it's important to understand this...
The more detailed you can be, the easier it will be to find these people and create targeted content that has your Avatar saying to his/herself...
“wow, this person understands my problems so well you would think that they are my psychiatrist!”
… And of course, they will be incredibly attentive to the solution that you are proposing
Here is An Example of My Avatar “Brian”
Brian is a thirty-five year old father of two children, struggling to find the balance between working full-time and building his part-time network marketing business, while also trying his best to be a good husband to his wife Sarah
He stressed out and exhausted because he works fifty hours a week. His wife Sarah works part-time, but even with their joint incomes they are struggling to cover the expensive lifestyle that they have build up. They each have a car Sarah needs hers to get to and from work while also running the kids to daycare and school
Even though they've got good jobs, they have over $100,000 in debt two clear (College loans, wedding and honeymoon, home improvements, cars, babies, credit cards)
This financial strain is a huge cause of stress and arguments between the two. John feels like he isn't "providing" enough for his family. He also feels guilty because Sarah wants to be home full time with the kids, yet she has to continue with her part-time job
Brian is committed to building his online network marketing business, but isn't making any money and is spending all of his spare time trying to build his business. He has little time to be a good father and husband
Brian often stays up at night searching online for better ways to build his business. He is currently involved in two different opportunities, trying to make money from both. He's not sure which system he should be promoting or how he should be doing it best
He's trying lots of different online marketing strategies and keeps falling into the trap of thinking that the newest, hottest strategy Will be the magic bullet that finally brings him success. He's not seeing any progress, he feels like a failure and is scared to invest in books and courses because he feels like he's piling on more debt
Deep down he really just wants guidance, direction an mentor (or leader) to show him what he should focus on every single day to make money with his business
Ultimately Brian's Biggest Desires Are These...
😀 for him to quit his job so he can be in control of his future
😀 make enough money short-term, so his wife Sarah can quit her part-time job
😀 have financial freedom and time freedom two go on family vacations
😀 clear their debt
😀 have a speedy car !
😀 play golf and enjoy his hobbies
😀 be a better husband and father spending time with his wife and family
Can you see that by following the attraction marketing blueprint and creating content that helps Brian... That YOU could be the mentor that will help him achieve his goals?
You Will Learn About the Perfect Content Marketing Strategy In the Next Section...
However, right now are there light-bulbs going off in your head?…
There should be!